Analyzing Social Networks (9781526404107)

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Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process-including basic maths principles-without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way.

In addition to the fundamentals of network analysis and the research process, this Second Edition focuses on:

Digital data and social networks like Twitter
Statistical models to use in SNA, like QAP and ERGM
The structure and centrality of networks
Methods for cohesive subgroups/community detection

Supported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis.

Product details

• Format Paperback | 384 pages
• Dimensions 186 x 232 x 20.07mm | 700g
• Publication date 27 Feb 2018
• Publisher Sage Publications Ltd
• Publication City/Country London, United Kingdom
• Language English
• Edition Revised
• Edition Statement 2nd Revised edition
• ISBN10 1526404109
• ISBN13 9781526404107
• Bestsellers rank 337,563

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