An Introduction to Visual Communication : From Cave Art to Second Life (2nd edition) (1433142031)

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Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

Product details

• Format Paperback | 288 pages
• Dimensions 178 x 254 x 17.78mm | 560g
• Publication date 07 Jul 2017
• Publisher Peter Lang Publishing Inc
• Publication City/Country New York, United States
• Language English
• Edition New edition
• Edition Statement New edition
• Illustrations note 60 Illustrations, unspecified
• ISBN10 1433142031
• ISBN13 9781433142031
• Bestsellers rank 1,542,069

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